The Church and Seth Godin’s Purple Cow

There are bubbles of all types, especially, financial ones.

I found a good definition of a  bubble.

“A bubble is a run-up in the price of an asset that is not justified by the fundamental supply and demand factors for the asset. Bubbles can occur in any traded commodity or financial instrument.” Bill Conerly

Upon returning to the USA from living in Africa, I was appalled by the prices of South Florida homes.

Greed, galvanized by supply and demand of wealthy Venezuelans fleeing Hugo Chavez, was blowing this bubble nice and big.

I could not justify paying 350,000.00 for a poorly built 1500 sq. ft. townhouse in Doral.

I refused to buy and prayed.

Six months later in Christmas of 2008, a townhouse emerged at 220,000.00.

It was still too high, but it was the cheapest there was.

We knew that it was the Lord, and bought.

But I knew that “What comes up, must come down!”

And, “a culture fueled by greed cannot survive.”

Shortly after, the financial debacle ran through the South Florida housing market.

People defaulted on their loans and foreclosures swelled.

Contractors ran out of money and stalled housing projects dotted the Doral landscape like ghost buildings.

Enter now the “knowledge bubble.”

No one is talking about it, except me.

My definition of this growing bubble is, “an exponential increase in demand and supply of knowledge due to competition wrought by an effective internet, through social media.”

This bubble will not behave in the manner of a collapsing bubble.

This bubble “creates knowledge vulnerabilities due to unsettling of knowledge bases and shifts in knowledge paradigms.”

In the 50’s, 60’s, and 70’s people were set in their ways.

They grew up and died with specific paradigms.

Now with the  growth of the knowledge bubble  people’s knowledge bases and paradigms are challenged.

God coined the term, “knowledge vulnerabilities.”

The unsettling of bases and shifting paradigms are producing knowledge vulnerabilities.

Now is the the time to penetrate the cracks in these vulnerabilities with knowledge that dazzles.

This dazzling knowledge is the manifested Christ Jesus in His glory.

The precise revelation of Christ Jesus in His glory through the church is, and will always be, every person’s most vital commodity, whether they realize or want to admit it.

I devised the following precepts six to seven years back.

  • The church of Jesus Christ is GOD’S ONLY HUMAN INSTRUMENT, which can make Him visible.
  • Glory is defined as making the invisible God, visible.
  • The purpose of God’s glory is to usher people into eternal salvation.
  • Through this glory physical healings occur, people are set free from demonic oppression, and revival of cities and nations that ultimately change civilization are carried out.
  • Civilization’s most vital requirement, and most desperate need, is to be capable of beholding the invisible God, who desires to make Himself plainly evident, through Jesus Christ, by His glory.
  • Aside from His glory as seen in creation, God has made for Himself no other avenue that will allow Him to become visible in a real and personal way to people, than through the church.”

And this I added, recently.

  • The church has the monopoly on God’s glory.
  • As the great entrepreneurs say, “don’t compete, monopolize.”

Seth Godin’s, one of the world’s renowned marketer wrote a book titled the Purple Cow.

In it, he relates of a trip with his wife.

Along the grassy plains, as they drove, he observed hundreds of beautiful brown cows.

But after beholding field after field of beautiful brown cows, they became boring.

He turned to his wife and commented, “What about if there was a purple cow?  Now, wouldn’t that be remarkable?”

In this knowledge bubble there are thousands of very good brown cows vying for our attention.

Godin states that it no longer suffices to be good or very good.

Brown cows simply won’t make it.

You must become purple.

The purple cow, is outstanding, remarkable, amazing, and dazzling.

And still the biggest and baddest purple cow is Christ Jesus, displayed in His glory, through the church.

He stated, “If I am lifted up in glory, I will magnetize humanity to me.”

To lift up Jesus as the consummate purple cow, can only come through a purple church.

And the church is not purple.

It’s not even a good looking brown one.

This is must be goal of the 21st century church.

The good ideas and the very good ideas no longer fly.

People have too many good options not to attend church.

The purple church, must be remarkable and dazzle as she reveals the glorified Person of Jesus Christ.

It’s not an easy task.

But if the church does not become purple she will become irrelevant to the millennials who make up the biggest part of the workforce and are attracted by the many very good brown cows, outside of the church.

This is the time for the church to be remarkable and dazzle with the consummate purple cow, penetrating the knowledge vulnerabilities, of the knowledge bubble.

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